Marketing
AGAAS has significant experience bringing vendors and customers together. We know how to write proposals that get attention. We know how to look at an opportunity with optimism yet realistically. Perhaps you are already good at those things, and just need an opinion. Maybe you have done the research, and have rolled-out the product, yet you aren't converting — we usually find the reasons why. You might already know the reasons why, but don't know if you should re-invest, re-market, or give up. We've seen all of these scenarios, and know how to approach them with a combination of candor, but also with helpful support with a view to your success.
Slogans and logos and colors, oh my! We find great branding goes hand-in-hand with actual product or service to be offered, because it affects its messaging, optics, and the need the product solves. So why is there so much marginal branding? Learn a bit more about how we would brand your products or services for you.
It's important to understand which side of the industry your company gravitates, and which side you want it to gravitate to -- are you the cheapest provider, or focused on full-service? How would your competitors answer this question, for you and themselves? Reviewing these perceptions helps you better define your market, and see ways to expand it. To do a good job requires the research be done carefully and consistently.
